Course Content
Introduction to Digital Marketing
0/4
Overview of digital marketing channels
00:00
Evolution of digital marketing
00:00
Digital marketing strategy
00:00
Real-World Project:
00:00
Website and SEO
0/4
Importance of a website
00:00
SEO fundamentals
00:00
Optimizing your website for search engines
00:00
Real-World Project:
00:00
Content Marketing
0/4
Role of content marketing in digital marketing
00:00
Types of content (blog posts, infographics, videos)
00:00
Content creation and distribution
00:00
Real-World Project:
00:00
Social Media Marketing
0/4
Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
00:00
Social media content creation and engagement
00:00
Social media advertising
00:00
Real-World Project:
00:00
Email Marketing
0/4
Email marketing basics
00:00
Building an email list
00:00
Creating effective email campaigns
00:00
Real-World Project:
00:00
Digital Advertising
0/4
Types of digital advertising (search, display, social, video)
00:00
Setting up and optimizing digital ad campaigns
00:00
Measuring digital advertising performance
00:00
Real-World Project:
00:00
Web Analytics
0/4
Introduction to web analytics
00:00
Key performance indicators (KPIs)
00:00
Tools for tracking and analyzing digital marketing data
00:00
Real-World Project:
00:00
Mobile Marketing
0/4
Mobile Marketing
00:00
Mobile apps vs. mobile websites
00:00
Mobile advertising
00:00
Real-World Project:
00:00
Video Marketing
0/4
Importance of video marketing
00:00
Types of video content (explainer videos, product demos, testimonials)
00:00
Video marketing best practices
00:00
Real-World Project:
00:00
Online Reputation Management
0/4
Importance of online reputation management
00:00
Managing online reviews and feedback
00:00
Crisis management in digital marketing
00:00
Real-World Project:
00:00
Ethical and Legal Issues in Digital Marketing
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Privacy and data protection
00:00
Ethical marketing practices
00:00
Digital marketing regulations and compliance
00:00
Real-World Project:
00:00
Final Project
0/3
Developing and presenting a digital marketing strategy for a real-world business
00:00
Feedback and review
00:00
Real-World Project:
00:00
Job-Oriented Digital Marketing Syllabus | Mode: Physical & Online | Duration: 3-6 Months | 2-4 Hours / Day
About Lesson

Have students research a recent case of ethical or legal issues in digital marketing and prepare a case study. They should identify the ethical or legal issues, the consequences for the business or individual involved, and the lessons learned.

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